About

Thanks so much for visiting Sparkle + Prim. I'm Jenny and we are a home-grown Mama shop located just outside New York City. My background is in fashion editorial. After getting married and having a daughter with multiple cross-country moves under my sequined belt, I decided to slow way down and focus on mommyhood. Well, that and headbands. 

Alas, the creative entrepreneur in me urged me to bring my ideas to fruition, and I opened up this little shop in July of 2015 with the hope of bringing my point of view -- boho with a dash of glam -- beyond the walls of our happy-chic home and into your daily life.

I hope you enjoy our product range, featuring handmade, mixed-media headbands, flower crowns, and bows for little ones and adults. These items are all designed by me, at the dining room table. Everything we make is tested and photographed on Willow Primrose, my daughter, for both style and durability before being sold.

We also have a growing line of professionally screen-printed graphic tees inspired by our bohemian city lifestyle. These are all designed by me and printed by another small shop in the USA. 

I run on coffee, yoga, and kisses. I am wife, mother, and writer before I was ever a maker of things. I hope you find inspiration here and that most of all, that you never stop sparkling.

I love creating custom pieces for your special occasions and outfits -- please email me at sparkleandprim@gmail.com to plan something amazing!